Consumer vulnerability dynamics and marketing : conceptual foundations and future research opportunities
Martin Mende, Tonya Williams Bradford, Anne L. Roggeveen, Maura L. Scott, Mariella Zavala
| Year of publication: |
2024
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|---|---|
| Authors: | Mende, Martin ; Bradford, Tonya Williams ; Roggeveen, Anne L. ; Scott, Maura L. ; Zavala, Mariella |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 5, p. 1301-1322
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| Subject: | Life course | Service | Transformative research | Vulnerability | Vulnerability dynamics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-024-01039-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015192723