Consumer well-being at the base of the pyramid and subsistence marketplaces : a review and research agenda
Abheeshek Dev Roye, Geetha Mohan
| Year of publication: |
2024
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|---|---|
| Authors: | Roye, Abheeshek Dev ; Mohan, Geetha |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 48.2024, 5, Art.-No. e13084, p. 1-23
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| Subject: | ADO-TCM framework-based review | base of the pyramid | consumer well-being | impoverished consumers | SPAR-4-SLR | subsistence marketplaces | systematic literature review | Konsumentenverhalten | Consumer behaviour | Niedrigeinkommen | Low income | Subsistenzwirtschaft | Subsistence economy | Bibliometrie | Bibliometrics | Entwicklungsländer | Developing countries | Lebensqualität | Quality of life | Armut | Poverty | Armutsbekämpfung | Poverty reduction | Zielgruppe | Target group | Zufriedenheit | Satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.13084 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015102061