Consumer wisdom and well-being investigated via intergenerational interactions
Year of publication: |
2023
|
---|---|
Authors: | Godefroit-Winkel, Delphine ; Schill, Marie ; Hogg, Margaret |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 39.2023, 15/16, p. 1502-1532
|
Subject: | Consumer wisdom | family | grandchildren | grandmothers | intergenerational interactions | well-being | Konsumentenverhalten | Consumer behaviour | Generationengerechtigkeit | Intergenerational equity | Zufriedenheit | Satisfaction | Familie | Family | Lebensqualität | Quality of life | Intergenerationale Übertragung | Intergenerational transfer |
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