Consumers and CSR understanding : nuances in consumer perceptions of corporate responsibility initiatives
Sofia López and N. Craig Smith
| Year of publication: |
2016
|
|---|---|
| Authors: | López, Sofia ; Smith, N. Craig |
| Published in: |
Handbook of research on marketing and corporate social responsibility. - Cheltenham, UK : Edward Elgar, ISBN 1-78536-866-4. - 2016, p. 219-233
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Verbraucher | Consumers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011438372