Consumers' attitude and purchase intention towards "green" products : a study of selected FMCGs
Sargam Bahl Walia, Harish Kumar and Naveen Negi
| Year of publication: |
2019
|
|---|---|
| Authors: | Walia, Sargam Bahl ; Kumar, Harish ; Negi, Naveen |
| Published in: |
International journal of green economics. - Olney, Bucks : Inderscience Enterprises, ISSN 1744-9928, ZDB-ID 2260635-X. - Vol. 13.2019, 3/4, p. 202-217
|
| Subject: | consumer attitude | purchase intention | marketing mix | green products | FMCG | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Marketingmanagement | Marketing management | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012256913