Consumers' attitudes and purchase behavior of HMR (home meal replacement) using locally sourced food
Year of publication: |
2022
|
---|---|
Authors: | Rha, Jong-Youn ; Chun, Yunsun ; Lee, Bohan ; Ko, Juhui ; Jang, Jisu ; Won, Hyeongsik |
Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 28.2022, 2, p. 104-117
|
Subject: | attribute | consumer trust | HMR | Local food | purchase intention | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Vertrauen | Confidence | Lebensmittelkonsum | Food consumption | Ernährungsverhalten | Eating habit |
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