Consumers' attributions in performance- and values-related brand crises
Liangyan Wang, Eugene Y. Chan and Ali Gohary
| Year of publication: |
2023
|
|---|---|
| Authors: | Wang, Liangyan ; Chan, Eugene Y. ; Gohary, Ali |
| Subject: | Attribution | Blame | Brand crisis | Performance | Values | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Krisenmanagement | Crisis management | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-04-2022-0254 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014448613