Consumers' behavioural intentions after experiencing deception or cognitive dissonance caused by deceptive packaging, package downsizing or slack filling
Stephen Wilkins (Graduate School of Management, Plymouth University, Plymouth, UK), Carina Beckenuyte (Fontys International Business School, Fontys University of Applied Sciences, Venlo, The Netherlands) and Muhammad Mohsin Butt (Nottingham University Business School, The University of Nottingham Malaysia Campus, Semenyih, Malaysia)
| Year of publication: |
2016
|
|---|---|
| Authors: | Wilkins, Stephen ; Beckenuyte, Carina ; Butt, Muhammad Mohsin |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 1/2, p. 213-235
|
| Subject: | Consumer research | Packaging | Deception | Consumer behaviour | Konsumentenverhalten | Verpackung | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-01-2014-0036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011453338