Consumers' channel adoption and usage in the financial services industry : a review of existing approaches
by Paul Hewer and Barry Howcroft
| Year of publication: |
1999
|
|---|---|
| Authors: | Hewer, Paul ; Howcroft, Barry |
| Publisher: |
Loughborough : Univ. Banking Centre |
| Subject: | Finanzdienstleistung | Financial services | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel |
| Extent: | 16 S |
|---|---|
| Series: | LUBC research paper. - Loughborough : Univ., ZDB-ID 1399219-3. - Vol. 136/99 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 15 - 16 |
| ISBN: | 1-899275-60-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001426089