Consumers' channel choice for university-licensed products : exploring factors of consumer acceptance with social identification
SuJin Yang, JungKun Park, Jihye Park
| Year of publication: |
2007
|
|---|---|
| Authors: | Yang, Sujin ; Park, Jungkun ; Park, Jihye |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 14.2007, 3, p. 165-174
|
| Subject: | Hochschule | Higher education institution | Lizenz | Licence | Vertriebsweg | Distribution channel | Zielgruppe | Target group | Studierende | Students | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003458641