Consumers’ channel choice for university-licensed products: Exploring factors of consumer acceptance with social identification
| Year of publication: |
2007
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|---|---|
| Authors: | Yang, Sujin ; Park, Jungkun ; Park, Jihye |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 14.2007, 3, p. 165-174
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