Consumers' choice of private label considering reference price and moderating effect
Zhixin Mao, Yongrui Duan, Wenxia Liu
| Year of publication: |
2023
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|---|---|
| Authors: | Mao, Zhixin ; Duan, Yongrui ; Liu, Wenxia |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 71.2023, p. 1-13
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| Subject: | Private label | Consumer choice | Reference price | Moderating effect | Hierarchical nonlinear model | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Preismanagement | Pricing strategy | Markenartikel | Brand | Preis | Price | Theorie | Theory | Einzelhandelspreis | Retail price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103216 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014261149