Consumers' collective action in market system dynamics : a case of beer
Dannie Kjeldgaard, Søren Askegaard, Jannick Ørnstedt Rasmussen, Per Østergaard
| Year of publication: |
March 2017
|
|---|---|
| Authors: | Kjeldgaard, Dannie ; Askegaard, Søren ; Rasmussen, Jannick Ørnstedt ; Østergaard, Per |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 17.2017, 1, p. 51-70
|
| Subject: | Market dynamics | consumers | collective action | strategic action fields | Markt | Market | Verbraucher | Consumers | Kollektives Handeln | Collective action | Bier | Beer | System Dynamics | System dynamics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470593116658197 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011675836