Consumers, corporations and public health : a case-based approach to sustainable business

Johnson & Johnson : the promotion of wellness / John A. Quelch and Carin-Isabel Knoop -- Colgate-Palmolive Inc. : superior anti-cavity toothpaste / John A. Quelch and Margaret L. Rodriguez -- Royal Caribbean Cruises Ltd. : safety, environment and health / John A. Quelch and Margaret L. Rodriguez -- Carolinas healthcare system : consumer analytics / John A. Quelch and Margaret L. Rodriguez -- Philips healthcare : marketing the healthsuite digital platform / John A. Quelch and Margaret L. Rodriguez -- Cancer screening in Japan : market research and segmentation / John A. Quelch and Margaret L. Rodriguez -- Dumb ways to die : advertising train safety (A), (B), and (C) / John A. Quelch -- CVS health : promoting drug adherence / Leslie K. John, John A. Quelch, Robert Huckman -- The slingshot : improving water access / John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop -- Vaxess Technologies, Inc / John A. Quelch, Margaret L. Rodriguez -- AccessHealth CT : marketing affordable healthcare / John A. Quelch and Michael Norris -- 23andMe : genetic testing for consumers (A) and (B) / John A. Quelch and Margaret L. Rodriguez -- Demarketing soda in New York City / John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop, Christine Snively -- Fresno's social impact bond for asthma / John A. Quelch and Margaret L. Rodriguez -- E-cigarettes : marketing versus public health / John A. Quelch and Margaret L. Rodriguez -- Rana plaza : workplace safety in Bangladesh (A) and (B) / John A. Quelch and Margaret L. Rodriguez -- Note on mobile health care / John A. Quelch and Margaret L. Rodriguez