Consumers' Creative Talent: Which Characteristics Qualify Consumers for Open Innovation Projects? An Exploration of Asymmetrical Effects
| Year of publication: |
2012
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|---|---|
| Authors: | Füller, Johann ; Matzler, Kurt ; Hutter, Katja ; Hautz, Julia |
| Published in: |
Creativity and innovation management. - Oxfort [u.a.] : Willey-Blackwell, ISSN 0963-1690, ZDB-ID 11512167. - Vol. 21.2012, 3, p. 247-263
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