Consumers’ Evaluative Reference Scales and Social Judgment Theory
| Year of publication: |
2005
|
|---|---|
| Authors: | Vargo, Stephen L. ; Lusch, Robert F. |
| Subject: | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/S1548-6435(2004)0000001010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015385829