Consumers' evaluative structures in two ethical situations: A means-end approach
| Year of publication: |
1991
|
|---|---|
| Authors: | Pitts, Robert E. ; Wong, John K. ; Joel Whalen, D. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 22.1991, 2, p. 119-130
|
| Publisher: |
Elsevier |