Consumers' expectations of sales events : how satisfied are consumer with shopping during sales events?
Dheeraj Sharma, Shaheen Borna, Jennifer P. Bott
| Year of publication: |
2017
|
|---|---|
| Authors: | Sharma, Dheeraj ; Borna, Shaheen ; Bott, Jennifer P. |
| Published in: |
International journal of management and marketing research : IJMMR. - Hilo, Hawaii : IBFR, ISSN 1933-3153, ZDB-ID 2536557-5. - Vol. 10.2017, 1, p. 57-68
|
| Subject: | Sale Events | Consumer Participation | Expectation of Savings | Realization Rate of Expected Savings | Konsumentenverhalten | Consumer behaviour | Sparen | Savings | Erwartungsbildung | Expectation formation | Verkauf | Selling | Theorie | Theory | Absatz | Sales |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011799817