Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Kathryn J. Aikin, Helen W. Sullivan, Jennifer Berktold, Karen L. Stein, and Victoria J. Hoverman
| Year of publication: |
2021
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|---|---|
| Authors: | Aikin, Kathryn J. ; Sullivan, Helen W. ; Berktold, Jennifer ; Stein, Karen ; Hoverman, Victoria J. |
| Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 38.2021, 1, p. 1-11
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| Subject: | advertising | attitudes | behavior | Direct-to-consumer | exposure | prescription drugs | Arzneimittel | Pharmaceuticals | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Direktmarketing | Direct marketing | Werbung | Advertising | Meinung | Opinion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2021.1947067 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607834