Consumers' Extent of Evaluation in Brand Choice
| Year of publication: |
1999
|
|---|---|
| Authors: | Murthi, B.P.S. ; Srinivasan, Kannan |
| Published in: |
The journal of business : B. - Chicago, Ill : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 2416177. - Vol. 72.1999, 2, p. 229-256
|