Consumers' impulse buying behavior on instagram : examining the influence of flow experiences and hedonic browsing on impulse buying
Forough Shahpasandi, Azim Zarei, and Mohsen Shafiei Nikabadi
| Year of publication: |
2020
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|---|---|
| Authors: | Shahpasandi, Forough ; Zarei, Azim ; Nikabadi, Mohsen Shafiei |
| Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 19.2020, 4, p. 437-465
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| Subject: | Affective experience | cognitive experience | flow | hedonic browsing | impulse buying | Instagram | marketing | social media | Konsumentenverhalten | Consumer behaviour | Emotion | Social Web | Social web | Hedonischer Preisindex | Hedonic price index | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2020.1816324 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012312285