Consumers' inference-dynamics abouth healthy menu promotions in a bundle context
JungYun Hur; SooCheong (Shawn) Jang
| Year of publication: |
2015
|
|---|---|
| Authors: | Hur, Jungyun ; Jang, Soocheong (Shawn) |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 44.2015, p. 12-22
|
| Subject: | Healthy menu promotion | Perceived healthiness | Claim effect | Framing effect | Anchoring and adjustment | Konsumentenverhalten | Consumer behaviour | Gesundheitsvorsorge | Preventive care | Verkaufsförderung | Sales promotion | Prospect Theory | Prospect theory | Gesundheit | Health | Funktionelle Lebensmittel | Functional food | Ernährungsverhalten | Eating habit |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010501246