Consumers' intention to adopt virtual grocery shopping : do technological readiness and the optimisation of consumer learning matter?
Year of publication: |
2022
|
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Authors: | Thomas-Francois, Kimberly ; Somogyi, Simon |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 50.2022, 5, p. 638-657
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Subject: | Attitudes towards virtual grocery shopping | Canadian consumer | Consumer learning | Food retail | Technological readiness | Virtual grocery shopping | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Online-Handel | Online retailing | Lebensmittelhandel | Food trade | Kanada | Canada | Innovationsakzeptanz | Innovation adoption | Virtuelle Realität | Virtual reality |
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