Consumers' internal categorization structures : an additive tree analysis
Raquel Chocaroo Eguaras, Margarita Elorz Domezain and José Miguel Múgica Grijalba
| Year of publication: |
2012
|
|---|---|
| Authors: | Chocaroo Eguaras, Raquel ; Elorz Domezain, Margarita ; Múgica Grijalba, José Miguel |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 6, p. 760-789
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Produktinformation | Product information | Kognition | Cognition | Logit-Modell | Logit model | Wein | Wine |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009562336