Consumers' motivations for lurking and posting in brand communities on social networking sites
Marijke De Veirman, Verolien Cauberghe, Liselot Hudders, and Patrick De Pelsmacker
| Year of publication: |
2017
|
|---|---|
| Authors: | Veirman, Marijke de ; Cauberghe, Verolien ; Hudders, Liselot ; Pelsmacker, Patrick de |
| Published in: |
Digital advertising : theory and research. - New York : Routledge, Taylor & Francis Group, ISBN 1-138-65445-0. - 2017, p. 207-221
|
| Subject: | Social Web | Social web | Markenführung | Brand management | Motivation | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011646112