Consumers' need for uniqueness: short-form scale development and cross-cultural validation
| Year of publication: |
2008
|
|---|---|
| Authors: | Ruvio, Ayalla ; Shoham, Aviv ; Brencic, Maja Makovec |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 25.2008, 1, p. 33-53
|