Consumers' online restaurant food purchase intention : mixed-methods analysis of multiple mediators role
Year of publication: |
2021
|
---|---|
Authors: | Muhammad Sabbir Rahman ; Hussain, Bashir ; Hussain, Mehdi ; Hasliza Hassan |
Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 33.2021, 2, p. 217-242
|
Subject: | Argument quality | information adoption | information use | mixed-method | online food purchase intention | online shopping motivation | source credibility | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Informationsverhalten | Information behaviour | Lebensmittel | Food |
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