Consumers' perceptions of native advertisements : exploring the impact of ethics and ad trust
Sarah Fischbach, Jennifer Zarzosa
| Year of publication: |
2019
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|---|---|
| Authors: | Fischbach, Sarah ; Zarzosa, Jennifer |
| Published in: |
Business & professional ethics journal. - Charlottesville, Virginia : Philosophy Documentation Center, ISSN 0277-2027, ZDB-ID 1048629-X. - Vol. 38.2019, 3, p. 275-296
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| Subject: | native advertising | advertorials | ad trust | advertising deception | ethical efficacy | WOM | fashion marketing | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Werbewirkung | Advertising effects | Ethik | Ethics | Mode | Fashion | Unternehmensethik | Business ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5840/bpej201981584 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012126252