Consumers’ Perceptions Toward Usefulness of Genetically Modified Foods : A Study of Select Consumers in USA

This study is an attempt to quantify consumers' perceptions in support of Genetically Modified (GM) products in the US. Specifically, the study is intended to analyze and compare the effects of consumers' socioeconomic characteristics and their expressed value judgments on their intensity of support toward usefulness of GM foods. In model specification, the binary dependent variable is defined as one if the respondent strongly agrees and somewhat agrees to the usefulness of GM foods, otherwise zero. This study analyzes consumers' likelihood of who would strongly agree and somewhat agree to the usefulness of GM foods within the random utility discrete choice framework. According to this study, public support toward biotechnology is significant and they should accept the usefulness of biotechnology for a better future