Consumers prefer "natural" more for preventatives than for curatives
Sydney E. Scott, Paul Rozin, Deborah A. Small
| Year of publication: |
2020
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|---|---|
| Authors: | Scott, Sydney E. ; Rozin, Paul ; Small, Deborah A. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 47.2020, 3, p. 454-471
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| Subject: | natural products | preference for natural | risk preferences | medical decision-making | Konsumentenverhalten | Consumer behaviour | Risikopräferenz | Risk attitude | Zahlungsbereitschaftsanalyse | Willingness to pay | Präferenztheorie | Theory of preferences | Experiment | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucaa034 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012316031