Consumers' preference modeling to price bundle offers in the telecommunications industry : a game with competition among operators
Hélène Le Cadre; Mustapha Bouhtou; Bruno Tuffin
| Year of publication: |
2009
|
|---|---|
| Authors: | Cadre, Hélène le ; Bouhtou, Mustapha ; Tuffin, Bruno |
| Published in: |
Netnomics. - Dordrecht [u.a.] : Springer, ISSN 1385-9587, ZDB-ID 1502252-3. - Vol. 10.2009, 2, p. 171-208
|
| Subject: | Produktmanagement | Product management | Preismanagement | Pricing strategy | Marketingmanagement | Marketing management | Leistungsbündel | Bundling strategy | Telekommunikation | Telecommunications |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003887993