Consumers' preference shifts under the deletion of common features with varying attractiveness : an examination of competing explanations
Wen-Bin Chiou
| Year of publication: |
2008
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|---|---|
| Authors: | Chiou, Wen-Bin |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 25.2008, 4, p. 382-398
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| Subject: | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003735857