Consumers' preferences for mobile service provider : an empirical study in Agra
Year of publication: |
2011
|
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Authors: | Narayan, Govind ; Jain, Priyanka |
Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 10.2011, 3, p. 42-55
|
Subject: | Mobiltelefon | Mobile phone | Telekommunikationssektor | Telecommunications industry | Konsumentenverhalten | Consumer behaviour | Indien | India |
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