Consumers’ Preferences for the Food Preparation Time and Identification of the Factors Influencing Time-saving Food Consumption Pattern

The main purpose of this study is to classify consumers according to their time allocation on food consumption and to analyze socioeconomic characteristics that affect time-saving food consumption pattern. We find out the determinants of time-saving food consumption lifestyle. Since the dependent variables we consider are the degrees of time saving, we employed the ordered logit model. Cross-sectional survey data in 2011, which includes 2,012 individuals, collected by the Agricultural Trade Company in Korea is used for the ordered logit model analysis.