Consumers' product-locating behavior : exploring the application of signal detection theory
Sandra S. Liu and Jie Chen; Robert D. Melara; Fransesco Massara
| Year of publication: |
2008
|
|---|---|
| Authors: | Liu, Sandra S. ; Chen, Jie ; Melara, Robert D. ; Massara, Fransesco |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 25.2008, 6, p. 506-520
|
| Subject: | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Suchtheorie | Search theory |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003735891