Consumers' purchase intention of private labels : the case of e-retailers
Sher Singh Yadav, Sanjay Kumar Kar
| Year of publication: |
2024
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|---|---|
| Authors: | Yadav, Sher Singh ; Kar, Sanjay Kumar |
| Published in: |
Global business and organizational excellence : GBOE. - Hoboken, NJ : Wiley, ISSN 1932-2062, ZDB-ID 2322782-5. - Vol. 44.2024, 1, p. 47-64
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| Subject: | consumer behavior | online retailer | PLS-SEM | private label | purchase intention | theory of planned behavior | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Handelsmarke | Store brand | Einzelhandel | Retail trade | Verbrauchereinstellung | Consumer attitudes | Kaufentscheidung | Purchase decision | Kaufmotiv | Consumer motivation | Deutschland | Germany | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/joe.22268 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015098702