Consumers’ reactions to negative information on product quality : evidence from scanner data
Maria De Paola, Vincenzo Scoppa
| Year of publication: |
2013
|
|---|---|
| Authors: | De Paola, Maria ; Scoppa, Vincenzo |
| Published in: |
Review of industrial organization : RIO. - Dordrecht [u.a.] : Springer Science + Business Media B.V., ISSN 0889-938X, ZDB-ID 638140-6. - Vol. 42.2013, 3, p. 235-280
|
| Subject: | Consumer behavior | Product quality | Firm reputation | Scanner data | Produktqualität | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Scanner |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009739724