Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction
Bastian Popp, Herbert Woratschek
| Year of publication: |
March 2017
|
|---|---|
| Authors: | Popp, Bastian ; Woratschek, Herbert |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 35.2017, p. 46-56
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| Subject: | Consumer-brand identification | Customer satisfaction | Brand communities | Customer loyalty | Word-of-mouth communication | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Virales Marketing | Viral marketing | Social Web | Social web | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.11.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011645105