Consumers' response to promotional gifts : The role of gender, transactional value, and reciprocity
| Year of publication: |
2020
|
|---|---|
| Authors: | Kovacheva, Aleksandra ; Nikolova, Hristina ; Lamberton, Cait |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 38.2020, 1 (27.11.), p. 196-211
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21434 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012407480