Consumers' response to sequential out-of-stock contacts of a brand assortment
Willem Verbeke ...
| Year of publication: |
1997
|
|---|---|
| Other Persons: | Verbeke, Willem J. M. I. (contributor) |
| Publisher: |
Rotterdam |
| Subject: | Konsumentenverhalten | Consumer behaviour | Sortiment | Retail assortment | Markenführung | Brand management | Markenartikel | Brand | Category Management | Category management | Markenimage | Brand image |
| Extent: | 14 S |
|---|---|
| Series: | Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES. - Rotterdam : Univ., ISSN 0921-0180, ZDB-ID 1238135-4. - Vol. 9718 Rotterdam Institute for Business Economic Studies ; 9718 : R, Report : M, Marketing |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 90-5086-253-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000974961