Consumers' responses to corporate social responsibility initiatives : the mediating role of consumer-company identification
Year of publication: |
May (II) 2017
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Authors: | Deng, Xinming ; Xu, Yang |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 142.2017, 3, p. 515-526
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Subject: | Corporate social responsibility | Consumer-company identification | Consumer responses | Fit | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility |
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