Consumers' responses to virtual influencers as advertising endorsers : novel and effective or uncanny and deceiving?
Claudia Franke, Andrea Groeppel-Klein, and Katrin Müller
| Year of publication: |
2023
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|---|---|
| Authors: | Franke, Claudia ; Gröppel-Klein, Andrea ; Müller, Katrin |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 52.2023, 4, p. 523-539
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| Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Influencer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2022.2154721 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014339323