Consumers rule : how consumer reviews influence perceived trustworthiness of online stores
Sonja Utz; Peter Kerkhof; Joost van den Bos
| Year of publication: |
2012
|
|---|---|
| Authors: | Utz, Sonja ; Kerkhof, Peter ; Bos, Joost van den |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 11.2012, 1/6, p. 49-58
|
| Subject: | Trust | Consumer reviews | Electronic-word-of-mouth | Online shopping | Assurance seals | Reputation | Online-Handel | Online retailing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Social Web | Social web | Electronic Commerce | E-commerce |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009730287