Consumers' self‐construal : Measurement and relevance for social media communication success
| Year of publication: |
2021
|
|---|---|
| Authors: | Hofmann, Verena ; Schwayer, Lisa Marie ; Stokburger‐Sauer, Nicola E. ; Wanisch, Anna Teresa |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 20.2021, 4 (22.02.), p. 959-979
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1927 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012535052