Consumers' willingnes to pay using an experimental auction methodology : applications to brand equity
Yan Ming Li and Joan L. Ellis
| Year of publication: |
2014
|
|---|---|
| Authors: | Li, Yan Ming ; Ellis, Joan L. |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 38.2014, 4, p. 436-441
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| Subject: | Brand equity | consumer behavior | experimental auction | willingness to pay | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Experiment | Markenimage | Brand image | Auktion | Auction | Auktionstheorie | Auction theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010407422