Consumover Citizens and Sustainability Discourse: Practicing Consumer Agency through Moving with Commodities

Purpose – In this chapter, we intend to discuss and analyse possibilities and policies for sustainable cities and mobility by linking these issues to ordinary consumption or shopping practices. We argue that sustainability discourses directed towards urban dwellers or citizens tend to express totalizing and exclusionary tendencies that obscure the situated dimensions of mobility practices generated through consumption. Design/methodology – Through an ethnographically informed exploration of everyday consumption practices we discuss discrepancies between examples of sustainability policies and campaigns on the one hand and mundane consumption practices on the other. Findings – The chapter concludes that there are some major discrepancies between official sustainability discourses and mundane consumption practices and introduces the concept of the ‘consumover citizen’ as a productive way of discussing sustainability. Originality/value – Introducing the concept of ‘consumover citizen’ is a novel way of conceptualizing sustainability in terms of who and what moves in the city regarding mobility generated by consumption practices.