Consumption among Brazilian women and the role of persuation : an analysis of hedonic/utilitarian values in a materialistic scenario
Wagner Junior Ladeira, Rafael Mendes Lubeck and Clécio Falcão Araujo
| Year of publication: |
2013
|
|---|---|
| Authors: | Ladeira, Wagner Junior ; Lubeck, Rafael Mendes ; Araujo, Clecio Falcao |
| Published in: |
Journal of management and strategy : JMS. - Toronto : Sciedu Pr., ISSN 1923-3965, ZDB-ID 2621714-4. - Vol. 4.2013, 2, p. 26-33
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| Subject: | persuasion | materialistic consumption | hedonic and utilitarian attributes | Konsumentenverhalten | Consumer behaviour | Brasilien | Brazil | Hedonischer Preisindex | Hedonic price index | Utilitarismus | Utilitarianism |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010227770