Consumption-Based Cross-Brand Learning: Are Private Labels Really Private?
| Year of publication: |
2012
|
|---|---|
| Authors: | Szymanowski, Maciej ; Gijsbrechts, Els |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 49.2012, 2, p. 231-247
|