Consumption characteristics mapping of the Base of the Pyramid (BOP) population in Brazil
Renata Giovinazzo Spers ; James Terence Coulter Wright (Universidade de São Paulo Faculdade de Economia, Administração e Contabilidade Departamento de Administração, Brazil)
| Year of publication: |
2015
|
|---|---|
| Authors: | Spers, Renata Giovinazzo ; Wright, James Terence Coulter |
| Published in: |
Emerging Markets Journal : EMAJ. - Pittsburgh, Pa. : Univ., ISSN 2158-8708, ZDB-ID 2652243-3. - Vol. 5.2015, 2, p. 19-28
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| Subject: | Base of the Pyramid Population | Brazilian Market | Low Income Markets | Market Needs | Products and Services | Brasilien | Brazil | Niedrigeinkommen | Low income | Entwicklungsländer | Developing countries | Armutsbekämpfung | Poverty reduction | Armut | Poverty | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5195/emaj.2015.74 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011492293