Consumption community commitment : newbies' and longstanding members' brand engagement and loyalty
Karine Raïes; Hans Mühlbacher; Marie-Laure Gavard-Perret
| Year of publication: |
2015
|
|---|---|
| Authors: | Raïes, Karine ; Mühlbacher, Hans ; Gavard-Perret, Marie-Laure |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 12, p. 2634-2644
|
| Subject: | Brand loyalty | Community commitment | Fuzzy-sets | Membership length | Virtual consumption community | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Markentreue | Markenführung | Brand management | Markenartikel | Brand |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011399640